SHEK TONG TSUI NEIGHBOURHOOD MAP . HOTEL JEN . HONG KONG

SHEK TONG TSUI NEIGHBOURHOOD WALK

HONG KONG, 2019

Hotel Jen

Creative concept: A self-guided walking experience for hotel guests, so they can explore the neighbourhood through the lens of locals, find authentic places and support local businesses. This walk shares the uniqueness of Shek Tong Tsui in Hong Kong’s emerging Western District through a series of 22 hidden neighbourhood gems.

Product: Self-guided walking tour, illustrated map and pop-up exhibition.

Partner:

Client:

“Our unique selling point is that we don’t just sell our hotel, we sell our neighbourhood. Hotel Jen shares iDiscover’s passion for forming a strong connection in Sai Wan by bringing community-minded people together, and promote a “we” culture.”

- Michel Scheffers – Hotel Jen General Manager