21 Feb HK ART MAP . HK ART GALLERY ASSOCIATION . HONG KONG
Posted at 17:23h
in Community mapping
HK ART WEEK GALLERY GUIDE
HONG KONG, 2016
HK Art Week Gallery Association
Creative concept: Wayfinding app and treasure hunt maps for Sheung Wan, Central & Wong Chuk Hang showcasing galleries and street art in the three art districts at the occasion of the HK Art Week.
Objective: Increase foot traffic to galleries and provide artist information to the public, particularly to lower the threshold for young families to visit galleries.
Activities: Digital content creation, design illustrated map.
Delivered: Three thematic art trails
Client:
“A fun way to get a young audience into the art galleries”
– Christine Chan Chiu, General Manager, HK Art Gallery Association Chang Family