18 Jan DING DING DIARIES CAMPAIGN . HK TRAMWAYS . HONG KONG
Posted at 11:26h
in Citizen engagement
DING DING DIARIES CAMPAIGN
HONG KONG, 2017
Hong Kong Tramways
Creative Concept: Ding Ding Diaries is a platform inviting Hongkongers to share their memories and feelings about the tram. Scouting out stories of passengers and staff of the century-old Hong Kong tramline.
Objective: Show community commitment of HK tramways as authentic Hong Kong brand and offer ordinary Hongkongers an opportunity to share their connection to the brand and be featured on a tram.
Activities: Digital content creation, on-site interviews, photography.
Impact: Dedicated website featuring over 100 stories and 2-month tram advertisement campaign.
Partners:
Client:
“Childhood rides, relaxing breaks, sweet datings… Since 1904, Hong Kong Tramways has been carrying numerous joyful encounters. It’s time to collect and preserve all these unique touching moments.”
- Head of commercial and brand Hong Kong Tramways