DES VOEUX ROAD COMMUNITY MAP . WALK DVRC . HONG KONG

HONG KONG DES VOEUX ROAD COMMUNITY MAP

HONG KONG, 2017

Walk DVRC

Creative Concept: An illustrated map and digital walking route that showcases vibrancy and human scale of the district and the stories behind ‘forgotten places’

Objective: Engage long-time residents and small business owners in one of Hong Kong’s premier commercial districts in urban walkability initiative and showcase the ‘human side’ of the business district.

Activities: Digital content creation, on-site interviews, design of an illustrated map.

Impact: 5,000 maps distributed to residents and commercial tenants in the district

Client:

“Des Voeux Road Central, the major transport hub, is the integrator and connector that links the cultural sites in Central. This app&map shows how you can visit all these heritage places by foot.”

- Jennifer Walker Frisinger, CEO Walk DVRC