18 Jan TRAMWAYS MOBILE EXHIBITION . HK TRAMWAYS . HONG KONG
Posted at 11:26h
in Citizen engagement
115 YEARS TRAMWAYS MOBILE EXHIBITION
HONG KONG ISLAND, HONG KONG, 2021
Hong Kong Tramways
Creative Concept: Two-month audio-visual storytelling experience at 10 tram shelters along the tramline, featuring behind-the-scenes stories of 10 authentic local shops through photos taken by local urban instagrammers @kingymak & @rambler15 and short stories in digital @iDiscoverApp.
Objective: Show community commitment of HK tramways as authentic Hong Kong brand.
Activities: Design mobile exhibition, digital content creation, on-site interviews, photography.
Impact: 20 local residents featured, 3,000+ online traction.
Partners:
Kevin Mak
Jeremy Cheung
Client:
“Since 1904, trams have been enfolding every life with warmness. Stepping into 115th year of service we want to showcase the beauty along the tracks.”
- Cyril Aubin, Managing Director HK Tramways